Vakola – Scaling Profitable Meta Ad Acquisition
The Bottleneck
Vakola was experiencing rising Customer Acquisition Costs (CAC) on Meta Ads due to ad fatigue and pixel tracking attribution discrepancies. Unfocused budget allocations were eroding their contribution margins.
Strategic Intervention
We implemented server-side Conversions API (CAPI), restructured the campaign hierarchy into high-intent dynamic testing clusters, and engineered direct-response hooks tailored to high-LTV buyers.